This is another growing segment of our show. The Amusement Operator & Franchise Showcase is a very niche initiative by IEC to promulgate business relationships with all the stakeholders in the amusement and franchising and licensing business.
Also cited as the next, in-demand growth space in the sector, theme park operators and mall owners are now seriously looking at ‘branded entertainment zones’ to attract discerning target customers across specific age categories.
Branded entertainment zones are amusement centres created around one central character – for e.g. the ‘Lion King’ or a ‘Lego character’ - creating a unique personality for the zone and attracting the captive audience of which the character already has a dedicated fan following.
Over the next five years, UAE’s amusement destinations are forecast to attract 18 million tourists. Theme park and family entertainment centres in the Dubai are now the real DEAL for amusement parks, real estate companies, franchisees, licensees and regulatory agencies.
We have been witnessing a great level of interest from several brands and theme park operators, who would like to move from one geography to another and replicate their business model.
This specially created platform that concurrently runs with DEAL, is another opportunity that the stakeholders can capitalize on.
The key objective of this segment of the show is to bring together owners and decision makers from different regional and global brands, amusement parks, real estate companies, franchisees, licensees, and regulatory agencies under a single platform.
If you have a product or an idea that you would want to share in other markets within the theme park and amusement sectors, then this is the platform that you should not miss.


  • Market diversification opportunities: Identify partnership opportunities through brand franchising and licensing, joint ventures, and strategic alliances.

  • The only show that addresses the needs of this industry in the MEA region: The Amusement Operator & Franchise Showcase 2018 is the only platform for entertainment brand owners and amusement park operators seeking expansion opportunities within and outside the Middle East & Africa (MEA) region.

  • Propel your brand awareness to a global level: Showcase your brand and generate interest among international investors, real estate developers, franchisees, and licensors.

  • Connect with new distributors: Expand product assortment and customer base to increase revenue and sales.

  • All the international entertainment brand owners, amusement park and family entertainment center operators who are seeking market entry and expansion in the MEA region through franchising and licensing will form a part of this section.

  • MEA-based entertainment brand owners, amusement park and family entertainment center operators seeking market entry and expansion outside their home markets through franchising and licensing are welcome to capitalize on this unique opportunity.

  • All key investors and decision makers in the amusement franchising business, including real estate companies involved in shopping centers and mixed-use developments; theme park and FEC operators; retailers and education providers; event organizers; and government bodies will immensely benefit from this section of the show.

  • Hope to see you tomorrow! #DEAL2017

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