This is another growing segment of our show. The Amusement Operator & Franchise Showcase is a very niche initiative by IEC to promulgate business relationships with all the stakeholders in the amusement and franchising and licensing business.
Also cited as the next, in-demand growth space in the sector, theme park operators and mall owners are now seriously looking at ‘branded entertainment zones’ to attract discerning target customers across specific age categories.
Branded entertainment zones are amusement centres created around one central character – for e.g. the ‘Lion King’ or a ‘Lego character’ - creating a unique personality for the zone and attracting the captive audience of which the character already has a dedicated fan following.
Over the next five years, UAE’s amusement destinations are forecast to attract 18 million tourists. Theme park and family entertainment centres in the Dubai are now the real DEAL for amusement parks, real estate companies, franchisees, licensees and regulatory agencies.
We have been witnessing a great level of interest from several brands and theme park operators, who would like to move from one geography to another and replicate their business model.
This specially created platform that concurrently runs with DEAL, is another opportunity that the stakeholders can capitalize on.
The key objective of this segment of the show is to bring together owners and decision makers from different regional and global brands, amusement parks, real estate companies, franchisees, licensees, and regulatory agencies under a single platform.
If you have a product or an idea that you would want to share in other markets within the theme park and amusement sectors, then this is the platform that you should not miss.
WHY EXHIBIT IN THE AMUSEMENT OPERATOR & FRANCHISE SHOWCASE 2018?