MAJID AL FUTTAIM EXPERIMENTS WITH A HYBRID VERSION MIXING CINEMAS WITH MAGIC PLANET

Going ‘hybrid’ – every aspect of life and work has gone in for this transition. Now, even entertainment options in the UAE are heading the hybrid way. Whether that’s an in-mall cinema or a family entertainment centre, there’s a new mix that is being added to the options that consumers can access. For Majid Al Futtaim, it meant integrating the family entertainment options with the cinema at the recently opened Wafi City destination. Billed as its first ‘hybrid’ cinema and family entertainment centre, it takes up two floors for VOX Cinemas and the Magic Planet. VOX Cinemas and Magic Planet at Wafi City have been designed as a holistic concept seamlessly integrating two recreational functions into one enriched experience.