Press Release

Dubai, March 26th, 2019: There is a paradigm shift in the entertainment quotient prevalent in malls across the world over and also in UAE. Today, the malls have to be vibrant and entertaining enough to draw repeat customers apart from the regular product sales. The whole concept should also consider the fact that the world of social media is a dynamic platform which the customers across all ages are utilizing. The concepts should be so interesting and engaging that the visitors would like to share with their family and friends. DEAL 2019 trade show at the DWTC being held between March 25th-27th is addressing similar needs of the mall owners and the retail marketplace with some of the latest international concepts.

"Technology is at the heart of WOG," said Nabil Kassim, founder and CEO of Warehouse of Games, one of the oldest exhibitors at DEAL 2019. "All of the major Family Entertainment Centres (FEC's) and theme parks around the world are using technology this year to give visitors that immersive feel of simulated reality and WOG has certainly kept the bar up by facilitating these FEC's. A number of theme parks are using Artificial Intelligence in conjunction with virtual reality andaugmented reality to create more immersive rides, and WOG is always keeping up to date and the technology and striving to provide its customers with a great selection of VR from top global manufacturers. It really is a great time to witness the industry flourish with these technological innovations."

Over the past few years, there has been clear change in the entertainment choices available to the average consumer. Latest technologies, providing a completely immersive and life-like experience, has changed the industry completely.

The entertainment concepts are evolving and have taken a completely new avatar with the growing popularity of virtual reality gaming concepts. Furthermore, drones and robots have also entered the fray and currently are in very high demand across FECs and indoor themeparks. Several such innovative technologies and concepts will be showcased at the upcoming DEAL 2019 show in Dubai.

"Today, there is a massive behavioral change in millennials. They are changing their spending patterns, from markets to malls, where they can eat, socialize and get entertained at Family Entertainment Centers (FEC)s apart from shopping. With this change in behaviour they also need engaging and immersive experience to support their entertainment appetite. This has given rise to new gaming concepts such as VR and now they are further engaged by Robots who can serve them food and beverages," stated Sharif Rahman, CEO of International Expo Consults (IEC), organisers of DEAL 2019.

The average age in the Middle East has gone down in the past years and represents one of the highest ever youth population in the history of the region. In contrast to the rest of the world, its booming population is getting younger. With 60 per cent of the population under the age of 30, experts believe that the driving force for entertainment and leisure industry especially in the MENA region, would be experiences provided by virtual reality technology. Several DEAL 2019 exhibitors from across the globe would be showcasing a plethora of concepts that the FECs and Amusement operators to choose from. Soon theme park enthusiasts strapped with VR paraphernalia, will enter worlds that were literally impossible to recreate.

IEC CEO further stated that, "This is a great business opportunity for UAE's mall owners, real estate developers and other stakeholders planning to launch or grow their unique projects embedded with a gaming / entertainment zone. DEAL 2019 will provide the right platform to create a win-win-win situation for the exhibitors, visitors and the end consumers who will experience these amazing concepts."

Opening its doors for the 25th time, DEAL 2019 will represent the largest gathering of entertainment and leisure industry's key players and visitors from the Middle East, Africa, US, Mediterranean and Asian countries. DEAL has shaped the region's entertainment industry for the last two and a half decades and it has brought together opinion leaders and high-tech innovations all on one platform.

About International Expo-Consults (IEC):
International Expo-Consults LLC (IEC) is an internationally recognized trade show management company with an impressive track record of over 20 years of operations in the Middle East and Asia Pacific region. The Exhibition arm of the Dubai-based conglomerate, the Falak Holding; IEC is the organiser of key exhibitions including Sign and Graphics Imaging (SGI), and the Dubai Entertainment, Amusement and Leisure show (DEAL). Falak Holding has been an industry pioneer for the last 34 years having diversified business interests including real estate development; retail - sports, fashion, home furnishings; exhibitions, medical diagnostics, trading and many more as part of its portfolio. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project. For more information on DEAL please log on to http://www.dealmiddleeastshow.com.


For media queries, please contact:
Prem A. Ramachandran
Managing Director,
White Water Public Relations
GSM:0097150-4537253,
PO. Box 18936, Dubai, UAE
Email:  prem@whitewaterpr.com,
Website: www.whitewaterpr.com

Dubai, March 25, 2019: The 25th edition of DEAL 2019 show (Dubai Entertainment Amusement & Leisure), is now a permanent platform for the ardent followers of both arcade and virtual reality games. DEAL 2019 is poised to attract a bulk of investors from overseas and especially GCC countries scouting for opportunities within the amusement and entertainment industry. The largest show in its category in the Middle East – DEAL was officially inaugurated by H. E. Buti Saeed Al Ghandi, Second Vice-Chairman of the Board, Dubai World Trade Centre Authority. Over the next three days, 300 plus exhibitors from around 40 countries will be showcasing their most innovative leisure industry concepts at DEAL 2019.

According to Abdul Rahman Falaknaz, Chairman of International Expo-Consults LLC, "DEAL 2019 as every year brings innovative concepts from across the globe which includes, VR, arcade games, redemption games and inflatables among others. These concepts are directly proportional to the desires of the end consumers. Our objective primary objective is to provide asolid platform for any company that wants to enter the market or introduce a new product or service relevant to the industry.A spectrum of projects, both large and small, are shaping up and will be launched in the next few years; and, that is an importantdevelopment for us. The demand that we are seeing for the leisure and amusement industry comes from within the GCC and Africa region. With the country's plans to attracting a record number of visitors by 2020, we are certain that the demand will only grow northwards".

With recent social reforms in the Kingdom of Saudi Arabia, a sharp spurt in the development of mega and community shopping malls as well as the ever-increasing number of tourists in the region, the Middle East is currently a hub for the FEC, themeparks and amusement industries. Among the exhibitors at DEAL 2019 include – Amusement Services International LLC, Warehouse of Games Ltd., Innovative Concepts In Entertainment Inc., Zamperla Amusement Rides Middle East FZE, International Total Project Solution (I-Tps), Qubicaamf Worldwide LLC, Al Hokair Group, Switch International Bowling, United Distributing Company and Falgas Industries Group.

DEAL celebrates its silver jubilee this year, with 25 succesful years of showcasing the best products and services in the worldin terms of technology and innovation that the industry has to offer under its belt. Additionally, the MENALAC conference is being conducted simultaneously with the show, which guests are invited to attend. The show is expected to attract thousands of trade visitors over till the end of the show on 27th March 2019. The current edition of DEAL is being held at Halls 1, 2, 3 & 4 of the iconic Dubai World Trade Centre.

In 2018, the total contribution of the travel and tourism sector to UAE's GDP was a whopping AED164.7 billion which translates to 11.1%of the total GDP. The figures are expected to rise by 4.9% annually to AED264.5 billion by 2027. Dubai alone witnessed 15.92 million international overnight visitors in 2018.

Sharif Rahman, Chief Executive Officer, International Expo-Consults LLC, said, "We are at a very exciting time for the entertainment industry in the Middle East. UAE boasts of multiple, award winning entertainment venues prevalent in the country. With host to multiple theme parks such as IMG World of Adventures, Legoland, Motiongate, Bollywood Parks;and Ferrari World and Warner Bros in driving distance, Dubai is definitely the entertainment capital of the region. The area is undergoing a massive transformation and as a result, a lot of growth is expected to originate from all the changes. DEAL is therefore highly significant in helping the entertainment and leisure industry in the MENA region to expand and register growth."

DEAL 2019 has 70 new exhibitors from around the world, as well as a greater number of visitors over the 3 days of the event. These first time DEAL debutants include Movimex 3D, Euclideon Entertainment and Cassiopee Visual Events Management LLC. Also, for the first time ever in the history of DEAL, this year's show will feature a pavilion from the USA, as it has received an overwhelming response from the US market and hence have decided to provide them with a dedicated area to exhibit their products and games.

About International Expo-Consults (IEC):
International Expo-Consults LLC (IEC) is an internationally recognized trade show management company with an impressive track record of over 20 years of operations in the Middle East and Asia Pacific region. The Exhibition arm of the Dubai-based conglomerate, the Falak Holding; IEC is the organiser of key exhibitions including Sign and Graphics Imaging (SGI), and the Dubai Entertainment, Amusement and Leisure show (DEAL). Falak Holding has been an industry pioneer for the last 34 years having diversified business interests including real estate development; retail - sports, fashion, home furnishings; exhibitions, medical diagnostics, trading and many more as part of its portfolio. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project. For more information on DEAL please log on to http://www.dealmiddleeastshow.com.


For media queries, please contact:
Prem A. Ramachandran
Managing Director,
White Water Public Relations
GSM:0097150-4537253,
PO. Box 18936, Dubai, UAE
Email:  prem@whitewaterpr.com,
Website: www.whitewaterpr.com

Dubai, UAE, March 21st, 2019 Bill Ernest, CEO, Saudi Entertainment Ventures (SEVEN) will be the keynote speaker at the 3rd edition of the 'Leisure, Entertainment and Attractions' (LEA) 2019 conference. This conference in being organised by MENALAC - the Middle East and North Africa Leisure and Attractions Council in association with DEAL 2019.

Bill Ernest leads and manages all facets of SEVEN, and the execution of the company's commitment to maximize its investments in the entertainment sector's infrastructure in Saudi Arabia. Ernest brings an extensive multi-country; region experience for almost 25 years as a senior executive with - The Walt Disney Company. Ernest also launched the first two ships in the fleet for Disney Cruise Line and the related ports of call with those first two ships as Vice President of Operations.

"We are delighted to host the top industry leaders at the conference and gain from their wealth of industry experience. We are delighted to have Bill amidst us, and I am sure the industry will be waiting to listen to his viewpoints with regard to the future potential of our industry within the MENA landscape. Our conference is an ideal platform to meet, learn and interact with leisure industry experts and gain valuable insights on the best processes being adopted by the industry leaders. It goes beyond doubt that it is definitely a conference by the industry for the industry," said Prakash Vivekanand, MENALAC spokesperson.

Bill's background encompasses expertise in hotel and leisure resort management most significantly the Disney Parks and Resorts in Orlando and Asia where he led the launch of new and innovative tourism and entertainment projects.

MENALAC brings together the leading companies within the region's entertainment industry, including the FECs, theme parks, visitor attractions, water park and family entertainment centre companies. The organization aims at transmitting the message of safety in outdoor and indoor leisure facilities in the MENA region. The speakers and panelists at the conference would comprise of business owners, CEOs, industry professionals and representatives from key regulatory bodies.

The 'Leisure, Entertainment and Attractions' (LEA) conference will be held at the NOVOTEL World Trade Centre on the 24th and the 25th of March. The first day will focus on the status of the MENA leisure industry where as the second day will focus on safety for themeparks, waterparks, FEC's and play areas. Several CEOs and industry stakeholders from across the globe are participating within this conference. The conference will include several roundtable discussions on major subjects that impacts the industry. MENALAC is a not for profit trade council that has been registered under the aegis of Dubai Association Centre and the Dubai Chamber of Commerce and Industry.

"MENALAC aims to further strengthen the leisure and amusement industry in the region and promote safety standards for amusement operations. In addition, it will concentrate on bringing forward industry forums, seminars and educational programmes aimed at further upgrading the quality of amusement operations across the region," added Prakash.

The LEA conference is being held in conjunction with the DEAL show. DEAL is the region's most anticipated and leading attraction for global and local stakeholders in the amusement and entertainment industries. International Expo Consults (IEC), part of Falak Holding is the driving force behind the 25-year old 'DEAL show', which is the most anticipated event of the year in the region for exhibitors and visitors in the attractions vertical.

The primary objective of MENALAC is to ensure uniform safety standards within FECs, themeparks and amusement industries across the Middle East region. This council of industry operators will also aim to educate the stakeholders with regard to the latest technology and innovation. The key objective is to promote safe operations, regional development, professional growth and commercial success of the amusement industry. The council will also aim to serve as a credible resource for industry data and statistics.

About International Expo-Consults (IEC):
International Expo-Consults LLC (IEC) is an internationally recognized trade show management company with an impressive track record of over 20 years of operations in the Middle East and Asia Pacific region. The Exhibition arm of the Dubai-based conglomerate, the Falak Holding; IEC is the organiser of key exhibitions including Sign and Graphics Imaging (SGI), and the Dubai Entertainment, Amusement and Leisure show (DEAL). Falak Holding has been an industry pioneer for the last 34 years having diversified business interests including real estate development; retail - sports, fashion, home furnishings; exhibitions, medical diagnostics, trading and many more as part of its portfolio. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project. For more information on DEAL please log on to http://www.dealmiddleeastshow.com.


For media queries, please contact:
Prem A. Ramachandran
Managing Director,
White Water Public Relations
GSM:0097150-4537253,
PO. Box 18936, Dubai, UAE
Email:  prem@whitewaterpr.com,
Website: www.whitewaterpr.com

Riyadh, March 18th, 2019: Over the past few years, there has been clear change in the entertainment choices available to the average consumer. Gone are the days where rides with a painted theme on the walls were enough for the visitor. Now days new technology, providing a completely immersive and life-like experience, has changed the industry completely. Family Entertainment Centres (FECs) in Saudi Arabia could immensely benefit through the latest global concept being unvelived at the DEAL 2019 show this month in Dubai, UAE. Al Hokair, Main Entertainment Co., Ltd. (Woosh)and Perfect Choice from Saudi Arabia are also participating at the DEAL 2019 show.

Al Hokair Entertainment, one of the leading family entertainment organisations in the region has already firmed up plans to embark on to the VR gaming concepts both in Saudi Arabia and UAE.

According to General Authority for Statistics (GaStat), Saudi Arabia's population registered an annual growth rate of 2.52%, which is more than double that of the global annual population growth rate. In contrast to the rest of the world, the Kingdom's booming population is getting younger. With nearly 60 per cent of the population under the age of 30, experts believe that the driving force for entertainment and leisure industry especially in the MENA region, would be experiences provided by virtual reality technology. Several DEAL 2019 exhibitors from across the globe would be showcasing a plethora of concepts that the FECs and Amusement operators to choose from.

"Technology is at the heart of WOG," said Nabil Kassim, founder and CEO of Warehouse of Games one of the exhibitors at DEAL 2019. "All of the major FEC's and theme parks around the world are using technology this year to give visitors that immersive feel of simulated reality and WOG has certainly kept the bar up by facilitating these FEC's. A number of theme parks are using Artificial Intelligence in conjunction with virtual reality and augmented reality to create more immersive rides, and WOG is always keeping up to date and the technology and striving to provide its customers with a great selection of VR from top global manufacturers. It really is a great time to witness the industry flourish with these technological innovations."

The entertainment concepts are evolving and have taken a completely new avatar with the growing popularity of virtual reality gaming concepts. Furthermore, drones and robots have also entered the fray and currently are in very high demand across FECs and indoor themeparks. Several such innovative technologies and concepts will be showcased at the upcoming DEAL 2019 show in Dubai. The growing Saudi entertainment industry will stand to benefit from the new technology and concepts being showcased in the show.

"Today, there is a massive behavioral change in millennials. They are changing their spending patterns, from markets to malls, where they can eat, socialize and get entertained at Family Entertainment Centers (FEC)s apart from shopping. Saudi Arabia is a key market for the consumption of latest gaming concepts, especially among the millennials.With this change in behaviour they also need engaging and immersive experience to support their entertainment appetite. This has given rise to new gaming concepts such as VR and now they are further engaged by Robots who can serve them food and beverages," stated Sharif Rahman, CEO of International Expo Consults (IEC), organisers of DEAL 2019.

IEC CEO further stated that, "This is a great business opportunity for mall owners, real estate developers and other stakeholdersfrom Saudi Arabia who are planning to launch or grow their unique projects embedded with a gamingand entertainment zones. DEAL 2019 will provide the right platform to create a win-win-win situation for the exhibitors, visitors and the end consumers who will experience these amazing concepts."

Opening its doors for the 25th time, DEAL 2019 will represent the largest gathering of entertainment and leisure industry's key players and visitors from the Middle East, Africa, US, Mediterranean and Asian countries. DEAL has shaped the region's entertainment industry for the last two and a half decades and it has brought together opinion leaders and high-tech innovations all on one platform. DEAL 2019 is scheduled to be held between the 25-27th March 2019 at Halls 1,2,3 and 4 at the Dubai World Trade Centre, UAE.

About International Expo-Consults (IEC):
International Expo-Consults LLC (IEC) is an internationally recognized trade show management company with an impressive track record of over 20 years of operations in the Middle East and Asia Pacific region. The Exhibition arm of the Dubai-based conglomerate, the Falak Holding; IEC is the organiser of key exhibitions including Sign and Graphics Imaging (SGI), and the Dubai Entertainment, Amusement and Leisure show (DEAL). Falak Holding has been an industry pioneer for the last 34 years having diversified business interests including real estate development; retail - sports, fashion, home furnishings; exhibitions, medical diagnostics, trading and many more as part of its portfolio. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project. For more information on DEAL please log on to http://www.dealmiddleeastshow.com.


For media queries, please contact:
Prem A. Ramachandran
Managing Director,
White Water Public Relations
GSM:0097150-4537253,
PO. Box 18936, Dubai, UAE
Email:  prem@whitewaterpr.com,
Website: www.whitewaterpr.com

Dubai, UAE, February 19, 2019: Dubai Entertainment, Amusement & Leisure Show DEAL 2019, will feature a USA pavilion for the first time in its 25 years history. With a large contingent of American organisations choosing to participate at the largest entertainment and amusement industry event in the Middle East, the show organisers have earmarked a prominent location for the exhibitors.

According to Sharif Rahman, CEO, International Expo Consults (IEC), organisers of DEAL 2019, "We have received an overwhelming response from the US market for our show and hence have decided to provide them with a dedicated area to exhibit their products and games. The Middle Eastern market has been one of the fastest growing segments in the entertainment industry and the region has been a focus for the western and far east manufacturers. Creating a pavilion makes it easier for the visitors to navigate through for their specific requirements".

DEAL 2019 would mark the silver anniversary of the show. For the past two and a half decades, DEAL has represented the largest gathering of entertainment and leisure industry's key players and visitors from the Middle East, Africa, US, Mediterranean and Asian countries. DEAL has shaped the region's entertainment industry during this time and has brought together opinion leaders and high-tech innovations all on one platform. Opening its doors for the 25th time, DEAL 2019 is scheduled to be held between the 25th-27th March 2019 at Halls 1, 2, 3 and 4 at the World Trade Centre, Dubai.

About International Expo-Consults (IEC):
International Expo-Consults LLC (IEC) is an internationally recognized trade show management company with an impressive track record of over 20 years of operations in the Middle East and Asia Pacific region. The Exhibition arm of the Dubai-based conglomerate, the Falak Holding; IEC is the organiser of key exhibitions including Sign and Graphics Imaging (SGI), and the Dubai Entertainment, Amusement and Leisure show (DEAL). Falak Holding has been an industry pioneer for the last 34 years having diversified business interests including real estate development; retail - sports, fashion, home furnishings; exhibitions, medical diagnostics, trading and many more as part of its portfolio. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project. For more information on DEAL please log on to http://www.dealmiddleeastshow.com.


For media queries, please contact:
Prem A. Ramachandran
Managing Director,
White Water Public Relations
GSM:0097150-4537253,
PO. Box 18936, Dubai, UAE
Email:  prem@whitewaterpr.com,
Website: www.whitewaterpr.com

Africa, February 13th, 2019: The entertainment concepts are evolving and have taken a completely new avatar with the growing popularity of virtual reality gaming concepts. Furthermore, drones and robots have also entered the fray and currently are in very high demand across FECs and indoor themeparks. Several such innovative technologies and concepts will be showcased at the upcoming DEAL 2019 show in Dubai. The show is scheduled to take place at the prestigious Dubai World Trade Centre during March 25th-27th March.

"Today, there is a massive behavioral change in African millennials. They are changing their spending patterns, from markets to malls, where they can eat, socialize and get entertained at Family Entertainment Centers (FEC)s apart from shopping. With this change in behaviour they also need engaging and immersive experience to support their entertainment appetite. This has given rise to new gaming concepts such as VR and now they are further engaged by Robots who can serve them food and beverages," stated Sharif Rahman, CEO of International Expo Consults (IEC).

Africa's population is set to grow to 2.3 billion by 2050. In contrast to the rest of the world, however, its booming population is getting younger. Experts believe that the next big thing for entertainment and leisure industry especially in the African region, would be driven by virtual reality technology. Several DEAL 2019 exhibitors from across the globe would be showcasing a plethora of concepts that the African FECs and Amusement operators to choose from. Soon theme park enthusiasts strapped with VR paraphernalia, will enter worlds that were literally impossible to recreate.

IEC CEO further stated that, "This is a great business opportunity for mall owners, real estate developers and other stakeholders in Africa, planning to launch or grow their unique projects embedded with a gaming / entertainment zone. DEAL 2019 will provide the right platform to create a win-win-win situation for the exhibitors, visitors and the end consumers who will experience these amazing concepts."

"Virtual reality isn't just for gamers, geeks and technophiles. Globally the number of theme parks adopting VR technology as part of their offerings to increase attendance is rising. While VR tech is still unfamiliar to most of the stakeholders in this industry, the paradigm shift is inevitable" he added.

With the utilization of haptic feedback suits and laser aiming controllers in the middle of a physical location a user can experience a fully immersive experience. Such VR parks in Africa can attract people from around the region and can prove to be a great revenue generator.

"The African stakeholders who visit DEAL can also visit the VR Parks in UAE to know the potential and also to know how they are growing their revenues. The facility can remain the same, however, the software and the games need to be upgraded and changed which is not as expensive as changing the whole interiors of the facility. In Dubai, there are many options for VR based rides in Hub Zero, Virtual Worlds, Magic Planet among others, an exclusive VR Park in Dubai Mall has also changed the face of entertainment in the city," concluded Mr. Rahman.

About International Expo-Consults (IEC):
International Expo-Consults LLC (IEC) is an internationally recognized trade show management company with an impressive track record of over 20 years of operations in the Middle East and Asia Pacific region. The Exhibition arm of the Dubai-based conglomerate, the Falak Holding; IEC is the organiser of key exhibitions including Sign and Graphics Imaging (SGI), and the Dubai Entertainment, Amusement and Leisure show (DEAL). Falak Holding has been an industry pioneer for the last 34 years having diversified business interests including real estate development; retail - sports, fashion, home furnishings; exhibitions, medical diagnostics, trading and many more as part of its portfolio. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project. For more information on DEAL please log on to http://www.dealmiddleeastshow.com.


For media queries, please contact:
Prem A. Ramachandran
Managing Director,
White Water Public Relations
GSM:0097150-4537253,
PO. Box 18936, Dubai, UAE
Email:  prem@whitewaterpr.com,
Website: www.whitewaterpr.com

Dubai, UAE, October9, 2018:GCC countries have been working towards diversifying their economies to become independent of petroleum. One of the major focus areas for the nations of the region has been tourism and the subsequent investment in the entertainment industry. In an attempt to provide exclusive and immersive experience, the industry has had to rely majorly upon new technological advances.

According to industry expert, Sharif Rahman, CEO, International Expo Consults (IEC), organisers of DEAL 2019, "The amusement, entertainment and leisure industry in the GCC countries have come a long way. UAE boasts of multiple, award winning entertainment venues prevalent in the country. With host to multiple theme parks such as IMG World of Adventures, Legoland, Motiongate, Bollywood Parks;and Ferrari World and Warner Bros in driving distance, Dubai is definitely the theme park capital of the region".

Rosa Tahmaseb, Managing Director EMEA – Helix Leisure, said "The Industry in the Middle East is interesting at the moment, with various factors affecting the economy we are seeing a slight change in spending patterns.However, the addition of Saudi Arabia opening up the entertainment industry will surely have a big impact on both vendors and operators alike.

One of the reasons that the entertainment industry has found success in the region is its early adoption of the latest technology. Virtual reality and augmented reality has been around for a long time, particularly the former, but its application in theme park rides and games has been pretty recent. The region has welcomed this new change whole heartedly and with open arms in the form of VR park in Dubai Mall that was launched earlier this year.

Technology has also helped in consolidating the back end operations of the park. Firms such as Embed, a Helix Leisure company, who deal in debit card technology, have been providing point of sale and revenue management technology to the amusement parks and FECs around the world.

As part of the upcoming DEAL 2019 event Embed would be introducing their ticketing and booking management platform 'Booking Boss', an end-to-end, web-based ticketing and booking management solution for high-performing attractions.Booking Boss centralizes all admissions revenue and since it's a cloud based platform, it allows for seamless connectivity with the world's largest database of online travel agents (OTAs)via the Channel Manager. By centralizingadmissions into Booking Boss, the customers benefit with increased business visibility which results in the ability for informed business decisions, increased revenue opportunities, improved internal processes and streamlined customer ticketing and booking experiences

"We have had a long standing and fulfilling relationship with DEAL 2019. This year we will showcase Booking Boss.It provides attractions with the option to centralize ticketing and booking management. The platform manages bookings no matter which channel it comes in but also arms the business with a variety of tools such as capacity management, scheduling, re-allocation and auto-communications. This enables attractions the opportunity to maximise selling opportunities and ultimately, increase profit margins", added Rosa.

DEAL 2019 would mark the silver anniversary of the show. For the past two and a half decades, DEAL has represented the largest gathering of entertainment and leisure industry's key players and visitors from the Middle East, Africa, US, Mediterranean and Asian countries. DEAL has shaped the region's entertainment industry during this time and has brought together opinion leaders and high-tech innovations all on one platform. Opening its doors for the 25th time, DEAL 2019 is scheduled to be held between the 25th-27th March 2019 at Halls 1, 2, 3 and 4 at the World Trade Centre, Dubai.

About International Expo-Consults (IEC):
International Expo-Consults LLC (IEC) is an internationally recognized trade show management company with an impressive track record of over 20 years of operations in the Middle East and Asia Pacific region. The Exhibition arm of the Dubai-based conglomerate, the Falak Holding; IEC is the organiser of key exhibitions including Sign and Graphics Imaging (SGI), and the Dubai Entertainment, Amusement and Leisure show (DEAL). Falak Holding has been an industry pioneer for the last 34 years having diversified business interests including real estate development; retail - sports, fashion, home furnishings; exhibitions, medical diagnostics, trading and many more as part of its portfolio. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project. For more information on DEAL please log on to http://www.dealmiddleeastshow.com.


For media queries, please contact:
Prem A. Ramachandran
Managing Director,
White Water Public Relations
GSM:0097150-4537253,
PO. Box 18936, Dubai, UAE
Email:  prem@whitewaterpr.com,
Website: www.whitewaterpr.com

Dubai, UAE, August28, 2018: International Expo Consults (IEC), organisers of 'DEAL 2019' show stated that 61% of the floor space for the upcoming Dubai Entertainment, Amusement, and Leisure (DEAL) 2018 show has already been sold out. DEAL 2019 in its 25thedition would be held from 25th to 27thMarch 2019 at the Dubai World Trade Centre (DWTC). With 7 months left before the silver anniversary edition of the show, the exhibitors have already lined up for participation owing to Dubai's immense popularity as an entertainment and leisure destination.


A leading tourist destination in the world, Dubai witnessed a record-breaking number of international flyers that flew into the city in 2017. With 15.8 million (up by nearly 6.2% last year) people visiting the Emirate, Dubai cemented its position as the most visited city in the Middle East. In between Dubai and Abu Dhabi,the UAE offers some of the top theme parks to rival the rest of the world. With Warner Bros being added into the star studded line up of themeparks in the UAE, the country is expected to pull in more tourists than ever before.


Sharif Rahman, CEO of IEC stated that, "The entertainment industry in the MENA region has grown by leaps and bounds over the past decade. We offer some of the best and safest experiences in a theme park anywhere in the world.In addition to the theme parks, the other entertainment venue that is doing very well in the region is the family entertainment centre (FEC). The extended summer season with extreme temperatures is the primary cause for their popularity".


Dubai hasn't shied away from adopting new technology as well. While virtual reality has been around for a long time, its application in theme park rides and games has been pretty recent. The region has welcomed this new change whole heartedly and with open arms in the form of VR park in Dubai Mall that was launched earlier this year.


Similarly edutainment venues and other indoor activities such as trampoline parks and ropes courses have ensured kids of all ages and with varying interests enjoy the best that the region has to offer.


DEAL 2019 show has already sold over 61 percent of the floor space seven months prior to the event. This mega event will take place in Hall 1, 2,3& 4 of the Dubai World Trade Centre.


"DEAL 2019 would be the silver anniversary of the show. We have enjoyed being a part of the industry for the past 25 years and are proud of our contributions to the industry in the MENA region during that time. For decades we have ensured we have brought the world leaders and world class innovations in the amusement and entertainment space under one roof. We expect that this year will also witness several multi-million dollar deals being conducted during the 3-day show" concluded Mr. Rahman.


About International Expo-Consults (IEC):
International Expo-Consults LLC (IEC) is an internationally recognized trade show management company with an impressive track record of over 20 years of operations in the Middle East and Asia Pacific region. The Exhibition arm of the Dubai-based conglomerate, the Falak Holding; IEC is the organiser of key exhibitions including Sign and Graphics Imaging (SGI), and the Dubai Entertainment, Amusement and Leisure show (DEAL). Falak Holding has been an industry pioneer for the last 34 years having diversified business interests including real estate development; retail - sports, fashion, home furnishings; exhibitions, medical diagnostics, trading and many more as part of its portfolio. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project. For more information on DEAL please log on to http://www.dealmiddleeastshow.com.


For media queries, please contact:
Prem A. Ramachandran
Managing Director,
White Water Public Relations
GSM:0097150-4537253,
PO. Box 18936, Dubai, UAE
Email:  prem@whitewaterpr.com,
Website: www.whitewaterpr.com

Dubai, UAE,June3, 2018: Rising temperatures in GCC will soon drive the residents and tourists more towards the indoor themeparks and numerous family entertainment centres (FEC). According to the International Expo Consults (IEC), organisers of 'DEAL 2019', the largest entertainment & leisure exhibition in the region, there has been increased popularity of FECs in the region and it is evident by their increasing numbers year-after-year.


"The entertainment sector in the GCC, in general, is unlike that around the world. Climatic conditions such as extreme temperatures do not allow year-long operations. Hence the local industry needs to get creative and build for attractions in which the visitor's exposure to the extreme conditions is kept to a minimal or almost no time period. Since the FECs and the indoor parks are immune to the seasonality aspect, they can afford to keep the park functional throughout the year. This is one of the major reasons for their benefit and popularity in the Middle East," stated Sharif Rahman, CEO, IEC.


The recent 'Quality of Life Program 2020' announcement by Saudi Arabia which detailed an investment of USD35 billion in entertainment and culture could prove to be yet another game changer for the industry. After the recent spate of social reforms which included the revoking of a 35-year old ban on cinemas, the Saudis are aggressively trying to explore opportunities in the entertainment segment. With the new announcements entertainment business in Saudi Arabia is bound to generate growth and its effect will be witnessed in the rest of the GCC countries as well.


The amusement and entertainment industry in the region is showing considerable growth, primarily because of the increased spending capacity of the residents, the increased number of tourists visiting the country and the corresponding availability of top attractions which keep getting updated and refreshed with the latest technology. Dubai, for example, has been named the most visited city in the Middle East region. The city welcomed a total of 15.79 million tourists in 2017 as compared to 14.9 million the year before.


Even at this stage, the industry isn't just sitting at its achievements and continuously expanding. End of July marks the launch of a Warner Bros theme park in Abu Dhabi. Earlier this year the region witnessed the launch of a fully-fledged Virtual Reality (VR) park in Dubai with multiple fully-immersive experiences that would transport the user to an alternate reality.Similarly, other brands such as Ferrari World and IMG World of adventures are investing heavily in upgrading and extending their parks. IMG Worlds, already the largest indoor theme park in the world is pushing for 2020 for the launch of its second park – IMG World of Legends. Meanwhile, construction of a new Six Flags theme park is underway at the Dubai Parks and Resorts.


The growth of theme parks industry is not just limited to the increase in their numbers but in their performance as well. DXB Entertainments, the owner of Dubai Parks and Resorts, earned $47m in revenue for the first quarter of 2018, an increase of US$3.5m compared to the same period last year. In terms of FECs as well, there are new venues and attractions being launched in regular intervals. Recently a Dubai based VR firm-Nuat installed its VR cube at Fun City's Bawadi Mall location in Al-Ain, UAE.


Opening its doors for the 25th time, DEAL 2019will represent the largest gathering of entertainment and leisure industry's key players and visitors from the Middle East, Africa, US, Mediterranean and Asian countries. DEAL has shaped the region's entertainment industry for the last two and a half decades and it has brought together opinion leaders and high-tech innovations all on one platform. DEAL 2019 is scheduled to be held between the 25-27thMarch 2019 at Halls 1,2.3 and 4 at the World Trade Centre, Dubai.


About International Expo-Consults (IEC):
International Expo-Consults LLC (IEC) is an internationally recognized trade show management company with an impressive track record of over 20 years of operations in the Middle East and Asia Pacific region. The Exhibition arm of the Dubai-based conglomerate, the Falak Holding; IEC is the organiser of key exhibitions including Sign and Graphics Imaging (SGI), and the Dubai Entertainment, Amusement and Leisure show (DEAL). Falak Holding has been an industry pioneer for the last 34 years having diversified business interests including real estate development; retail - sports, fashion, home furnishings; exhibitions, medical diagnostics, trading and many more as part of its portfolio. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project. For more information on DEAL please log on to http://www.dealmiddleeastshow.com.


For media queries, please contact:
Prem A. Ramachandran
Managing Director,
White Water Public Relations
GSM:0097150-4537253,
PO. Box 18936, Dubai, UAE
Email:  prem@whitewaterpr.com,
Website: www.whitewaterpr.com

Dubai, July5, 2018: Virtual Reality (VR) has been a revelation for the entertainment and leisure industry in UAE and the rest of the GCC region. While VR has been around for quite some time, it has recently provided the opportunity for theme parks to present new and exciting experiences to their visitors. Industry experts such as International Expo Consults, organisers of DEAL - the largest exhibition for the entertainment and leisure industry in the MENA region, foresee this concept to take off completely by 2019.


According to Sharif Rahman, CEO, IEC, "Theme parks have always been tried to provide exotic experiences to the visitors. Earlier they used to utilize painted sceneries, and then dark rides, animatronics, projections and then 3D technology. VR is the next step in the evolution of the entertainment segment and has been talked as the next big thing in the industry. In DEAL 2018, we had multiple exhibitors such as ASI, Warehouse of Games, Kyona and many Chinese exhibitors who had VR based games and applications. Virtual Reality is a popular concept that has captured the attention of the world. Even in Dubai, there are many options for VR based rides in Hub Zero, Magic Planet and the VR Parkthat opened up earlier this year."


Many theme park operators around the world have utilized the VR technology to spice up their rides. By using VR headsets, the ordinary rollercoaster becomes an immersive experience which can take visitor to far and distant real and imaginary lands or even underwater. While it is a good strategy to re-package the ride as a new experience every few months, there is still a few drawbacks of utilizing the technology. The turnaround time has increased significantly – the amount of time and staff that is required to get the visitors in and out of the headsets has increased. Therefore, making the lines longer and more importantly - the costs significantly higher. A theme park also introduced a two part headset that would reduce the amount of time it takes to cycle a guest. Such innovations are required to overcome the failings and achieve the enormous potential the technology holds.


Another method of utilizing VR without involving the rides in the park is to have free roaming VR experiences. Visitors can be armed with weapons to blast aliens or zombies or other villains in an immersive video game. Various branded titles such as ghostbusters, Star Wars have already leant their trademarks for similar experiences. Perhaps developers will figure out a way to merge the two and provide a combination of free roaming and VR ride enhancement experience.


"In the Middle East and Northern Africa market, where the industry favours indoor venues due to the harsh summer conditions,VR parks would enjoy a similar traction. The popularity is not only because of the cyclical and weather dependent nature of the outdoor theme parks in the region but also because of the intensive and immersive experience offered. Such parks would allow for round-the-year operations since they aren't guided by an uncontrollable factor-the climate. Theme parks in other parts of the world aren't affected by such issues," added Rahman.


DEAL 2019 will represent the largest gathering of entertainment and leisure industry's key players and visitors from the Middle East, Africa, US, Mediterranean and Asian countries. DEAL has shaped the region's entertainment industry for the last two and a half decades and it has brought together opinion leaders and high-tech innovations all on one platform. Opening its doors for the 25th time, DEAL 2019 is scheduled to be held between the 25th-27th March 2019 at Halls 1, 2, 3 and 4 at the World Trade Centre, Dubai.


About International Expo-Consults (IEC):
International Expo-Consults LLC (IEC) is an internationally recognized trade show management company with an impressive track record of over 20 years of operations in the Middle East and Asia Pacific region. The Exhibition arm of the Dubai-based conglomerate, the Falak Holding; IEC is the organiser of key exhibitions including Sign and Graphics Imaging (SGI), and the Dubai Entertainment, Amusement and Leisure show (DEAL). Falak Holding has been an industry pioneer for the last 34 years having diversified business interests including real estate development; retail - sports, fashion, home furnishings; exhibitions, medical diagnostics, trading and many more as part of its portfolio. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project. For more information on DEAL please log on to http://www.dealmiddleeastshow.com.


For media queries, please contact:
Prem A. Ramachandran
Managing Director,
White Water Public Relations
GSM:0097150-4537253,
PO. Box 18936, Dubai, UAE
Email:  prem@whitewaterpr.com,
Website: www.whitewaterpr.com

Dubai, UAE; April 18, 2018: Dubai based Mint Creative Production and Saudi based RAZ Holdings Group has entered into a strategic partnership to create a themed entertainment powerhouse in Saudi Arabia. They made this announcement during the Dubai Entertainment, Amusement and Leisure Show 2018 (DEAL 2018).


Both the Managing Partners at Mint Creative Production, Zafer Shakhshir and Wassim Shaya, stated that,"This partnership will allow us to share new creative ideas in one of the growing markets in the region. Our wealth of experience spanning 15 years that we have gathered in Dubai and the regionhas encouraged us to ink this partnership with RAZ Holding. We're confident that together we will boost the entertainment sector in Saudi Arabia. We aim to add value to the country's growing requirements of themeparks, leisure museums and amusement industries."


The Dubai based Mint Creative Production is the regional leader in architectural theming and 3D fabrication. Its rich portfolio includes a lot of signature theme parks such as the Dubai Parks and Resorts, Global Village and the upcoming Warner Bros themepark. In addition, the company is associated with several edutainment centers, museums, indoor and outdoor theming and hard landscaping, events, decorations, visual merchandising, 3D printing and props.


Riad Al Zamil from RAZ Holding welcomed the venture by commenting, "This unique partnership with one of the region'sbiggest success stories complements our credentials. For us this is a great step forward and we believe that this association will prove to be a game changer not only for us but also the industry."


Riad added, "Today starts a very busy decade of creative projects between us and Mint Creative Production, and we are confident that we will be announcing many landmarks and unique projects in the kingdom."


As for Saudi based RAZ Holdings, it enjoys partnerships with numerous big-ticket international joint ventures. They are active investors in over 50 companies across diverse sectors like: medical distribution, metal fabrication, entertainment, media agencies and creative houses.


About Mint Creative:
For more details about Mint Creative, please log in to; http://www.mintcreativeproduction.com/


About RAZ Holding:
For more details about Raz Holding, please log in to http://raz.sa/


About DEAL 2018:
For more details about DEAL 2018 show please log in to http://www.dealmiddleeastshow.com


For further information please contact:
Prem A. Ramachandran
Managing Director,
White Water Public Relations
GSM:0097150-4537253,
PO. Box 18936, Dubai, UAE
Email:  prem@whitewaterpr.com,
Website: www.whitewaterpr.com

Dubai, UAE, April 11, 2018: International Expo-Consults, the organiserof the Dubai Entertainment Amusement & Leisure show 2018 are proud to announce that more than 300 exhibitors have signed up for the latest edition for the show. The three day show scheduled from the 9th to 11th of April 2018


While Dubai is famous for its theme parks, Family Entertainment Centers(FEC) has been an important part of the entertainment and leisure industry in the region and continues to grow steadily. According to International Expo Consults, the organisers of the DEAL (Dubai Entertainment Amusement and Leisure) 2018 show, innovative products and new technology like Virtual Reality (VR) would play a huge role for FECs in the near future especially in Dubai.


FECs are mini theme parks and are a collection ofmore than one attraction including rides, soft-play equipment such as the plastic maze of tubes, slides and ball pits, kid's play areas, video arcades, redemption and carnival games. A popular location for such zones is in shopping malls, where they are seamlessly integrated with the retail sector. The two (malls and FECs) have a mutually beneficial relation as they provide avenues for people of all ages, thereby increasing footfall for each other. The concept of having a FEC in the mall is so beneficial not only in terms for profitability as an additional source of revenue but also as an alternate for place for parents to leave their kids while they shop. Industry experts argue that since the rise in popularity of online marketplaces, retail has been slow to pull in the numbers of the yesteryears and it is the FECs that are increasing the footfall of the malls.


Virtual Reality (VR) the next big thing in electronic entertainment is all set to invade your favouriteFamily Entertainment Center (FEC). With the help of VR technology, users can experience a new reality which only seemed possible in the motion pictures and video games. Soon people of all ages strapped with VR paraphernalia, will enter worlds that were literally impossible to recreate.


According to Yuhanis Nawasreh, Sales & Development Manager, Warehouse of Games Ltd, "The FEC market in the MENA region is calm at the moment as compared to before. But the need for new games and new projects is still there. All the big operators are continuously looking for opportunities to invest and renovate their locations by adding new games. Utilising trade shows such as DEAL Middle East is a viable option to showcase our new games and products to the market. This year we would be launching games with license names and famous cartoon characters, such as the Rabbids , DC Hero , Winter X Games , Despicable Me and Spongebob with wide variety of redemption games , video games , kiddie rides , photo machines andnovelty games".


Another DEAL exhibitor from Switzerland – Kyona is upbeat about VR technology and its applications in FECs. Michel Baud-Bovy, Kyona commented, "For DEAL 2018, we would be showcasing the World Premier for Koliseum Soccer VR - a Soccer table using virtual reality technology. VR is the latest trend for the industry and according to Forbes Augmented / Virtual Reality revenue is forecasted to hit $ 120 billion by 2020. At DEAL we hope to find distributors and new customers for our products".


As the Expo 2020 mega event looms closer the shopping malls and attractions construction in Dubai have witnessed resurgence of late. The fact that the world expo is likely to attract more than 25 million visitors, 70% of whom are expected to come from nearly 200 countries from around the world has ignited the construction industry. This boom would positively influence the FEC industry to create more entertainment and leisure avenues for the visitors of the Expo and into the foreseeable future.


"The popularity of the Family Entertainment Centers has gone up in recent history. They are invariably present in most of the mega malls in this region. It's a good thing that FECs don't face the same seasonal problems like theme parks which become increasingly uncomfortable in the summer time in the region. This provides FECs with an undeniable advantage over the traditional theme parks", stated Mr. Sharif Rahman, CEO, IEC.


The DEAL show has shaped the region's entertainment industry for the past two decades and it has brought together great minds and their world class innovations all under one umbrella. DEAL has led the amusement and entertainment space during this period and the testimony to this is the fact that exhibitors at last year's show had signed high value contracts in just 3 days. Foraying into the 24thedition, DEAL 2018 expects to witness an even larger gathering of key players and visitors in the amusement industry from Middle East, Africa, US, Mediterranean and Asian countries.


DEAL, since its inception in 1995 has developed into an unparalleled platform that gathers exhibitors, buyers, and professionals from the international amusement and entertainment industry. The show is slated to be held from 9-11April 2018 at Halls 1& Za'abeel Halls 1, 2, 3 at the iconic Dubai World Trade Centre


About International Expo-Consults (IEC):
International Expo-Consults LLC (IEC) is an internationally recognized trade show management company with an impressive track record of over 20 years of operations in the Middle East and Asia Pacific region. The Exhibition arm of the Dubai-based conglomerate, the Falak Holding; IEC is the organiser of key exhibitions including Sign and Graphics Imaging (SGI), and the Dubai Entertainment, Amusement and Leisure show (DEAL). Falak Holding has been an industry pioneer for the last 34 years having diversified business interests including real estate development; retail - sports, fashion, home furnishings; exhibitions, medical diagnostics, trading and many more as part of its portfolio. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project. For more information on DEAL please log on to http://www.dealmiddleeastshow.com.


For media queries, please contact:
Prem A. Ramachandran
Managing Director,
White Water Public Relations
GSM:0097150-4537253,
PO. Box 18936, Dubai, UAE
Email:  prem@whitewaterpr.com,
Website: www.whitewaterpr.com

Dubai, April 10, 2018: DEAL (Dubai Entertainment Amusement and Leisure) 2018, the largest amusement and entertainment show in the Middle East has been the barometer for the industry in the middle east. Acoording to International Expo Consults, the organiser of the show, there has been increased focus and genuine interest in two sections more than the others this year. These sections that have been earmarked by the visitors include the Virtual Reality (VR) based games and the Active Entertainment based providers.


Talking about the emergence of VR technology in the entertainment segment, Damien Latham, Chief Executive Officer, Emaar Entertainment, said: "Virtual Reality and Augmented Reality are rapidly gaining in popularity around the world, with the immersive technologies transporting users to another world and providing unique and exhilarating experiences that have been the focus of Emaar Entertainment's VR Park. The park has been specifically designed to cater to the whole family, with rides and experiences for all ages that seek to blur the lines between perception and reality in a game-changing one-of-its-kind attraction that is shaking up the industry".


In terms of VR, many DEAL 2018 exhibitors have showcased and highlight products using the technology such as AMUSEMENT SERVICES INTERNATIONAL (ASI), Warehouse of games, Kyona among others. In terms of games, ASI will be presenting allow the visitors to experience Virtual Rabbids – an operator free VR based attraction which is the first of its kind. Warehouse of games also has showcased various new great games with license names and famous cartoon characters some with VR tech intergrated into the game.


Kyona, a first time exhibitor at DEAL 2018, will be highlighting the world premiere of "Koliseum Soccer VR", which translates one of the most popular games of the 20th century – Foosball into and exhilarating experience, adding surprising actions, emotions, tension and twist to the game. Koliseum Soccer VR merges the physical actions of Foosball with the unique sensations of Virtual Reality. A complete universe surrounds the stadium, where an enthusiastic crowd encourages players that come alive, run, dribble and perform unusual acrobatics.Dedicated to families and the general public rather than seasoned 'gamers', Koliseum Soccer VR requires no special skill. Its objective is to offer Malls, Leisure Centers, VR Arcades and other Multiplexes a way to significantly increase their flow of visitors.


Sharif Rahman, Chief Executive Officer, International Expo-Consults LLC, said, "The other big draw at DEAL 2018 is Active Entertainment based providers. People are becoming more concerned with leading a healthy lifestyle, and extreme and alternative sport activities are more attractive than ever. Entertainment is no longer just about going to the movie theatre – it's about doing something engaging and exciting. It's no surprise entertainment centers are looking to diversify, particularly to Active Entertainment.The same holds true for the middle east as we see trampoline parks such as Bounce, Jump Boxx, HawaHawa Trampoline Park (La Mer) and Flip Out and other avenues such as rope courses, climbing walls, ziplines and obstacle courses opening all over the country."


ZlatimiraBancheva, Head of Sales, Walltopia, said, "Active Entertainment provides an experience that challenges participants both physically and mentally in a fun and safe environment. It gives them a sense of achievement, and helps them overcome their fears. And there's the first key difference to static entertainment – the adrenaline rush. This highly addictive hormone in combination with the completely safe environment create an incredibly strong relationship between the visitor and the venue. The new concept of Active Entertainment will change the entertainment industry as we know it. It surely has the potential to do so – people of all ages from around the globe are already enjoying it. With endless design opportunities, great ROI and optimal space utilization, there is still a vast variety of active entertainment attractions yet to be built."


Walltopia, an exhibitor at DEAL 2018, is one of the world's leading climbing wall manufacturer with more than 1500 projects in over 50 countries on 6 continents. Stepping on their experience with climbing walls, they decided to develop a variety of active entertainment products that combine sports with fun and a healthy dose of adrenaline.The other active entertainment providers at the exhibition include Rope Courses Inc, Zipline Europe, Ropes Adventure among many others.


Till April 11th 2018, nearly 315 exhibitors from 41 countries (as per the 21 march exh list)have put forth their latest and most innovative offerings for the visitors of the show. The exhibition has been known to attract thousands of visitors from all over the globe and judging by the crowd in day 1, this year will be just as successful as well. DEAL is being held at Hall 1 &Za'abeel Halls 1, 2, 3 at the Dubai World Trade Centre.


About International Expo-Consults (IEC):
International Expo-Consults LLC (IEC) is an internationally recognized trade show management company with an impressive track record of over 20 years of operations in the Middle East and Asia Pacific region. The Exhibition arm of the Dubai-based conglomerate, the Falak Holding; IEC is the organiser of key exhibitions including Sign and Graphics Imaging (SGI), and the Dubai Entertainment, Amusement and Leisure show (DEAL). Falak Holding has been an industry pioneer for the last 34 years having diversified business interests including real estate development; retail - sports, fashion, home furnishings; exhibitions, medical diagnostics, trading and many more as part of its portfolio. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project. For more information on DEAL please log on to http://www.dealmiddleeastshow.com.


For media queries, please contact:
Prem A. Ramachandran
Managing Director,
White Water Public Relations
GSM:0097150-4537253,
PO. Box 18936, Dubai, UAE
Email:  prem@whitewaterpr.com,
Website: www.whitewaterpr.com

Dubai, April 9, 2018: DEAL (Dubai Entertainment Amusement & Leisure) 2018 is expected to attract a lot of Saudi Investors looking for opportunities in the entertainment Industry. With recent social reforms in the Kingdom, Saudi Arabia has opened its entertainment industry after many years and has pledged to invest USD 64 billion over the next decade. Many people from around the world will be looking at making the best of this development and DEAL 2018 will provide the most suitable platform for availing the opportunity. Over the next three days, nearly 315 exhibitors from over 40countries will be showcasing their latest and most innovative offerings at DEAL 2018.


The largest amusement and entertainment show in the Middle East – DEAL was officially inaugurated by XXXX. For the 24th consecutive year DEAL would showcase the best products and services in terms of technology and innovation that the industry has to present from all over the world. IEC, the show organiser, is a subsidiary of Falak Holding, UAE's multi-faceted business conglomerate. The show is expected to attract thousands of trade visitors over till the end of the show on 12th April 2018. The current edition of DEAL is being held at Hall 1 &Za'abeel Halls 1, 2, 3 at the Dubai World Trade Centre.


According to Abdul Rahman Falaknaz, Chairman of International Expo-Consults LLC, "DEAL is the most anticipated show in the region for the entertainment and leisure industry. For the past 23 years we have been trying to grow the industry from scratch. Two decades later, DEAL is the most effective platform for any company that wants to enter the market or introduce a new product or service relevant to the industry. It is the best place to network, learn from the industry leaders, research the competition and meet your customers and suppliers. DEAL doesn't just boast of pulling in exhibitors from around the world but the visitors as well. In the next 3 days thousands of visitors are expected to attend the exhibition from around the world to learn the best kept secrets of the industry".


The tourism industry is flourishing in Dubai, to the fact that tourism has had a significant contribution to the UAE's GDP. In 2016 the total contribution of the travel and tourism sector to the UAE's GDP was AED 159.1 billion (USD 43.3 billion) which translates to 12.1 %of GDP. The figures are expected to rise by 4.9% annually to AED 264.5 billion (USD 72 billion) by 2027 .Part of the industry are the themeparks and the family entertainment centres which has witnessed significant growth in the past year. Warner Bros Abu Dhbai is scheduled to launch in the summer this year. Earlier this year also witnessed the launch of a fully fledged VR park in Dubai mall. With Expo 2020 lined up in the near future the region will witness development to cater to the 25 million visitors expected to attend the mega event.


Sharif Rahman, Chief Executive Officer, International Expo-Consults LLC, said, "We are at a very exciting time for the entertainment industry in the middle east. There are a lot of factors promoting growth of the industry not just in the UAE but the rest of the region as well. For example Saudi Arabia opened up its entertainment sector as part of social reforms the kingdom is undergoing. The region is undergoing a transformation and as a result a lot of growth is expected to result fom all the changes. DEAL 2018 therefore is therefore highly significant in helping the entertainment and leisure industry in the MENA region to expand and register growth."


DEAL 2018 has attracted nearly 30% new exhibitors from around the world. These first time DEAL debutants include Valley-Dynamo from USA, Ice-World International from Netherlands, CLCorporation from France, Kynoa SA from Switzerland, DeinInterdecor SA from Spain, Prologic from UAE, Sega Amusements International Ltd from UK, Hysteria Entertainment LLC from UAE, KilicLunapark from Turkey among others.


Since its inception in 1995, DEAL has transformed into an unparalleled platform that gathers exhibitors, buyers, and professionals from the international amusement and entertainment industry. DEAL is the region's leading attraction for global and local stakeholders in the amusement and entertainment industries. International Expo Consults (IEC), part of Falak Holding is the driving force behind the 24-year old 'DEAL show', which the most anticipated event of the year in the region for exhibitors and visitors in the attractions vertical.


About International Expo-Consults (IEC):
International Expo-Consults LLC (IEC) is an internationally recognized trade show management company with an impressive track record of over 20 years of operations in the Middle East and Asia Pacific region. The Exhibition arm of the Dubai-based conglomerate, the Falak Holding; IEC is the organiser of key exhibitions including Sign and Graphics Imaging (SGI), and the Dubai Entertainment, Amusement and Leisure show (DEAL). Falak Holding has been an industry pioneer for the last 34 years having diversified business interests including real estate development; retail - sports, fashion, home furnishings; exhibitions, medical diagnostics, trading and many more as part of its portfolio. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project. For more information on DEAL please log on to http://www.dealmiddleeastshow.com.


For media queries, please contact:
Prem A. Ramachandran
Managing Director,
White Water Public Relations
GSM:0097150-4537253,
PO. Box 18936, Dubai, UAE
Email:  prem@whitewaterpr.com,
Website: www.whitewaterpr.com

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