DEAL 2026: Powering the Future of Entertainment, Amusement, and Leisure in the Middle East and Beyond
The Dubai Entertainment Amusement & Leisure (DEAL) Exhibition returns in 2026 as the definitive B2B event for the global leisure and attractions industry. With a 32 year legacy, DEAL is the largest and longest-running industry showcase in the Middle East and Africa, attracting thousands of trade visitors, investors, and decision-makers from over 100 countries.
DEAL has evolved into much more than just a trade show—it’s the region’s commercial engine for entertainment innovation and development. As governments across the Middle East and Africa diversify their economies and invest heavily in tourism, lifestyle infrastructure, and smart cities, the demand for immersive and interactive leisure experiences is at an all-time high.
DEAL 2026 is where the industry converges to meet this demand head-on.
Held annually in Dubai, a city synonymous with innovation and global connectivity, the event serves as a launchpad for international companies looking to penetrate high-growth markets across GCC, Levant, North and Sub-Saharan Africa, Central Asia, South Asia, and the CIS region.
The show profiles span the entire spectrum of leisure and entertainment, including:
As mega projects, mixed-use developments, and integrated resorts continue to rise across Saudi Arabia, the UAE, Egypt, and key African capitals, DEAL provides a critical platform for suppliers to connect with buyers who are actively sourcing for billion-dollar developments.
Whether you’re introducing breakthrough technologies, seeking distribution partners, or exploring joint ventures, DEAL 2026 is your bridge to business success in one of the most promising regions on the planet.
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