Why Exhibit in DEAL

Why Middle East?

DEAL would be one of the first major shows in 2022 for the global FEC and amusement industries post the pandemic. The entertainment and leisure industry in the Middle East, especially United Arab have serious plans to up the entertainment quotient. The investments in the industry is in the range of several billion dollars. This region is poised to realign the entertainment landscape by 2022.

Tourism and tourist numbers in the Middle East are poised to maintain a steady flow as we move closer to mega EXPO 2020. Several million visitors from across the globe are expected to visit UAE during this mega event.

UAE will lead the next phase of growth with regard to the FEC, theme park and amusement industries. The country has already ensured that all the systems and procedures are put in place to get the economy back on track. The stakeholders in the industry are also playing an active role and are working together to bring the industry back to its past glory post the pandemic.


If you are looking at expanding your global market presence and if you are interested in establishing your footprint in the MENA region. Then, this is the only show that can help you achieve that business objective.

Since the inception of the event in 1995, the show has gone from strength-to-strength to become one of the biggest and iconic events in the FEC, theme parks and leisure industry. While it is the largest in the MENA region, its popularity has made it one of the most anticipated shows globally.

This show has shaped the region's entertainment industry and has brought together industry leaders along with their top technological innovations under one umbrella. Over the years the show has become the most important converging point for manufacturers, suppliers, buyers, entrepreneurs, executives, technologists and professionals in the entertainment and amusement industry.

As an exhibitor of the show, you and your business will get a chance to showcase your products and services to the many thousands of people and other businesses that attend the show and utilize DEAL as a platform to conduct business with new and old customers.

Why participate in DEAL?

  • Further strengthen your global market presence and establish a firm footprint in this region.
  • Connect and sign up with distributors and partners that would complement your business.
  • You can be privy to the world's best kept innovations
  • If you want to launch your brands in a new market like the Middle East
  • Establish relationship with exhibitors and visitors from across the globe.
  • Replicate your successful business model across different markets.