Why Exhibit in DEAL

Why Middle East?

The entertainment and leisure industry in the Middle East, especially Dubai, Abu Dhabi and Saudi Arabia, is under serious plans to up the entertainment quotient. The investments in the industry is in the range of several billion dollars. With several themeparks and amusement destinations that are under construction, the region is poised to reformat the entertainment landscape by 2020.

In terms of spending at amusement and theme parks, the MENA region showed the most impressive jump of 80%. Reports suggest that for the next 5 years the region will retail its crown of the fastest growing market.

Tourism and tourist numbers are up in the Middle East. This is especially true for Dubai which recorded almost 16 million overnight international visitors last year. The number is in line with authorities target to reach 25 million by 2025. With the upcoming Expo 2020, 20 million visitors are expected to visit the Emirate during its course.


If you are looking at expanding your global market presence and if you are interested in establishing your footprint in the MENA region. Then, this is the only show that can help you achieve that business objective.

Since the inception of the event in 1995, the show has gone from strength-to-strength to become one of the biggest and iconic events in the FEC, themeparks and leisure industry. While it is the largest in the MENA region, its popularity has made it one of the most anticipated shows globally.

This show has shaped the region's entertainment industry and has brought together industry leaders along with their top technological innovations under one umbrella. Over the years the show has become the most important converging point for manufacturers, suppliers, buyers, entrepreneurs, executives, technologists and professionals in the entertainment and amusement industry.

As an exhibitor of the show, you and your business will get a chance to showcase your products and services to the many thousands of people and other businesses that attend the show and utilize DEAL as a platform to conduct business with new and old customers.

Why participate in DEAL?

  • Further strengthen your global market presence and establish a firm footprint in this region.
  • Connect and sign up with distributors and partners that would complement your business.
  • You can be privy to the world's best kept innovations
  • If you want to launch your brands in a new market like the Middle East
  • Establish relationship with exhibitors and visitors from across the globe.
  • Replicate your successful business model across different markets.