Why Attend DEAL

The entertainment nucleus of the world has shifted, and UAE has taken the centre stage. The country is now home to one of the most thrilling and finest entertainment centres and DEAL show is nestled in this very country and has been a launchpad for the entertainment sector for close to 3 decades. From the World EXPO 2020 in Dubai to the FIFA World Cup in Qatar, this region has become a cynosure of all eyes.

DEAL, the largest show of its kind in the region has grown into one of the most sought after and must attend events for the global market. Especially in the Middle East and Africa market, there has been a resurgence of sorts within the entertainment sector, and this is bound to cause a massive ripple effect that will certainly affect the other neighbouring regions.

DEAL has shaped the region’s entertainment industry for the past 29 years and will continue to do so well into the future. In its 29th edition, DEAL 2023, will be much larger than its previous editions and will attract an even larger number of visitors from within the amusement industry from the Middle East, US, Mediterranean, African, Asian, and other regions.

DEAL provides a unique platform for its visitors, as it exposes them to the latest product launches in the industry. Exhibitors at DEAL are on the lookout for exclusive distributors for their product, merchandise and sometimes even set up their operations in the MENA markets. As a trade visitor, you can utilise this opportunity to stay ahead of your competition.

Apart from bringing the focus on to several innovations, DEAL 2023 will bring forth top shelf attractions and experiences in – virtual reality games, 9D park rides, 12D cinemas, family entertainment centre equipment, theme parks concepts, water park concepts, themed concepts, inflatables, soft toys, merchandising, arcade, and redemption games among the endless array of creative concepts. The advancement of these innovations sets a new benchmark within the Middle East and even the world’s entertainment sector.

Register now to participate in the biggest, most innovative, and most rewarding event in the amusement and entertainment industry – DEAL 2023.


DEAL 2022 despite the global pandemic set a record as it saw visitor participation from close to 100 countries. DEAL is one of the largest shows of its kind for the entertainment marketplace and many visitors and exhibitors see DEAL as one of the top industry events to attend globally. With such popularity DEAL has been able to attract thousands of visitors from all corners of the globe each year.


The 29th edition of DEAL is ready to unveil some of the best kept industry secrets within the amusement and leisure industry. Visitors to the show will witness first-hand product launches, exclusives and world premiere of various rides, games and technology.

DEAL has had loyal exhibitors coming back every year with their latest offerings that amaze the industry. If you are even remotely connected to the world of amusement and entertainment, then DEAL 2023 is the show that you should aim to attend. Stakeholders of all formats of family entertainment and leisure attractions will get to meet and witness state-of- the-art innovative offerings and ideas.