Industry News


Dubai's attractions have put in place a range of precautionary measures to give UAE residents and visitors the continued confidence to enjoy a diverse range of experiences within a safe environment. Dubai's Department of Tourism and Commerce Marketing is working closely with relevant government entities and industry stakeholders to ensure all safety measures at places of interest across the city including popular attractions, are being effectively implemented. Comprehensive steps including specialised staff training programmes have been adopted by a range of attractions to protect their guests, in addition to the stringent hygiene measures established across all customer-facing touchpoints of the visitor interaction. With the health and safety of residents and tourists being the utmost priority, the guidelines are constantly being reviewed and updated by the public health authorities. Dubai has introduced the 'DUBAI ASSURED' stamp, a compliance programme to ensure that all establishments within the tourism ecosystem have implemented the health and safety protocols. The stamp, which is re-issued every two weeks upon further verification by inspectors from relevant government entities, serves as a visual identity to reassure guests that all stringent safety and hygiene measures prescribed by the authorities have been adhered to. Leading shopping malls, souks, family entertainment centres, attractions and event venues have been inspected and certified with the 'DUBAI ASSURED' safety seal.