Embed, a leading worldwide supplier of point-of-sale and revenue management systems, has announced the appointment of Shafraz Kassam as General Manager of Operations in the Europe, Middle East, and Africa region. Kassam comes from a strong hospitality background, with experience in providing quality customer service. He previously worked as Operations Manager for Village Market Recreation, voted best mall in Nairobi, before moving into the role of General Manager at PINS Entertainment, leading East Africa’s largest FEC.
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