DEAL Newsletter


Amusement Services International (ASI), the MENA region’s largest provider of end-to-end solutions for the indoor leisure and entertainment industry, unlocked a whole new level of fun at the 28th edition of the Dubai Entertainment Amusement and Leisure Show, DEAL 2022. The in-person show, held at the DWTC (Dubai World Trade Centre), regarded as one of the best tradeshows for the Leisure Industry, was a perfect platform for ASI to meet prospective industry players face-to-face after a two-year hiatus. ASI, the largest exhibitor this year, as usual, had 3 super busy days at the event. From the latest in VR, arcade, and redemption games to new concepts for competitive socializing, ASI had a host of products for our customers to pick from. It was evident that the customers missed the feeling of trying out the latest concepts, games, and attractions in person for the last two years. ASI’s gastro-gaming concept stood out at the show as visitors enjoyed a unique competitive socializing vibe, the photo booths, and especially the Karaoke Private Lounge designed for F&B and Public Spaces wherein players can unwind singing away.
To double up the joy, ASI bagged three golden magic lamps at the MENALAC Awards and Gala 2022, which coincided with the DEAL show. The glitzy event is regarded as the Oscars of the Middle East Leisure & Entertainment industry, with the top decision-makers, founders, owners, CEO-level executives of the region's leading operations, and global suppliers in attendance.
At the MENALAC gala night, ASI walked away with the BEST SUPPLIER OF THE YEAR award for the second time in a row for its excellence in servicing the MENA Leisure & Attractions Industry. On the same night, ASI's chief and a trailblazer in the L&E industry, Mr. Prakash Vivekanand, won the LEISURE AND ENTERTAINMENT PERSONALITY OF THE YEAR award and was also inducted into the MENALAC's prestigious Hall of Fame, recognizing his years of contribution to the growth of the L&E industry in the MENA region.
Prakash Vivekanand, Founder and Managing Director of ASI, said, "Our team takes pride in putting on an outstanding show, displaying the best of products & technology for the entertainment business. DEAL 2022 was no exception. It was absolutely magnificent to meet our customers in person. We finalized a host of new sales contracts at the show and have also signed several new projects that will soon adorn the MENA leisure landscape. DEAL has always been big for us in terms of business. We will build on the success of the DEAL show and look to expand and register growth in the coming months"
Rosanne Fernandes, General Manager (Product Division) of ASI, said, "DEAL has always been an excellent platform for us for the last two decades. We're excited to be back at yet another biggest stand. We witnessed customers coming in waves. We especially saw a strong representation from countries like KSA, Iraq, India, Pakistan, and Israel. Some of the best performing attractions during the show were VR, Video Arcade, Redemption games, and our newly introduced Gastro-gaming concept. We take great pride in being recognized as the Best Supplier of the Year yet again. However, the real deal begins now as we prepare to expand our growth through the next quarter."
ASI has over 2 decades of experience in MENA markets offers market customized solutions from Design to Supply and Support for investors, property developers, and operators in the Middle East and North Africa region.