RECORD 50 MILLION VIDEO VIEWS FOR #DUBAIDESTINATIONS SUMMER CAMPAIGN

Following two months of spotlighting Dubai’s exceptional summer destinations and engaging local and international audiences in discovering the city’s top-rated getaways, the summer phase of the popular #DubaiDestinations campaign, generated record engagement and response among the audience. Throughout the summer, the campaign - which ran across several social media platforms, including Instagram, Twitter, and Facebook - recorded an engagement of over 3.3 million while video views surpassed 50 million. Hundreds of videos and promotional content produced by the creative community featured Dubai hotspots, hidden gems and exciting activities that make the emirate one of the world’s most popular destinations. Source: Gulf News