In the store, UAE fans can experience the LEGO Group’s new ‘Retailtainment’ concept that blends physical and digital immersive play experiences. The LEGO Group is expanding its retailtainment concept with the opening of a new LEGO® Certified Store that is owned and operated by Majid Al Futtaim in The Dubai Mall. Located on the lower ground floor near the fountains, the new LEGO Certified Store opened its doors on 1 February and is the perfect destination for LEGO brick fans of all ages. The concept includes multiple experiences that allow shoppers to immerse themselves in the world of the famous LEGO brick, as well as create personalised brick products including: The firstLEGO Minifigure Factory in the region, which allows visitors to design and create a unique LEGO® Minifigure – the perfect souvenir or gift for someone else. With LEGO Expression, visitors can have fun with digital versions of LEGO Minifigures on big screens, who mimic their facial expressions. The store was unveiled through a ribbon cutting ceremony on 1 February 2022. Source : Dubai PR Network
Copyright 2022 . All rights reserved to “INTERNATIONAL EXPO CONSULTS LLC”.