HYUNDAI MOTOR OPENS FIFA MUSEUM WITH FIFA WORLD CUP™ EXHIBITION

Hyundai Motor Company opened the FIFA Museum presented by Hyundai at FIFA Fan Festival in Doha, Qatar as part of its FIFA World Cup 2022 ‘Goal of the Century’ campaign. Opening under the theme of ‘Goals Create History,’ the special exhibition within the FIFA Museum recalls the best moments and goals in FIFA World Cup™ history. Hyundai built the FIFA Museum using the rammed earth construction technique, which allows the exterior of the building to return to nature without generating waste upon decomposition. Hyundai collaborated with UK based Architectural Consulting Group ‘Grimshaw’ and Germany based Design Agency ‘Uniplan’ for the construction and exhibition. The interior was finished with recyclable materials, highlighting the ‘Goal of the Century’ initiative’s commitment to sustainability. The exterior also embodies the combination of goal posts of the football field into one, conveying solidarity and unity toward the ‘Goal of the Century’. Source: Hyundai