NEW CAMPAIGN PROMOTES DUBAI’S SUMMER ACTIVITIES

Dubai has launched a new campaign promoting its summer season, promoting activities includes waterparks, indoor hotspots and more under #DubaiDestinations. The campaign, which will run until the end of August, has been implemented by Brand Dubai and seeks to elevate the city as the ideal summer destination. “Aligned with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to transform the emirate into the world’s best city to live and visit, the campaign continues to open new windows into the unrivaled diversity, memorable experiences and creative urban vibe that define Dubai’s character as one of the globe’s greatest destinations,” said Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and Director General of the Government of Dubai Media Office (GDMO). “By harnessing the power of storytelling, the campaign seeks to highlight the city’s offerings during the warmer months, with an emphasis on the unique experiences that set Dubai apart as one of the world’s most captivating destinations. This season of the campaign extends a fresh invitation to both the local and global community to explore Dubai’s diverse attractions and share their memorable moments.” Source: Planet Attractions