MAJID AL FUTTAIM TO LAUNCH INTERACTIVE GAMES IN MENA REGION

Majid Al Futtaim Entertainment has signed an exclusive deal with Activate Games to introduce its interactive gaming experiences across the MENA region. Activate offers a blend of physical activity and gaming that promotes a healthy lifestyle. Each Activate location has interactive rooms featuring hundreds of games and up to 10 levels from easy to extreme. Players compete, earn stars, and track achievements. “Activate Games is a state-of-the-art active gaming facility and a fantastic new addition to our growing portfolio of leisure and entertainment experiences. It takes entertainment, fitness, and gaming into the future by fusing technology and full body activity together to create live-action gaming experiences that allow participants to jump, climb and dodge,” said Rob McMenamin, director of leisure and entertainment at Majid Al Futtaim Entertainment. Adam Schmidt, founder, of Activate Games, said: "We are thrilled to embark on this groundbreaking global journey with Majid Al Futtaim Entertainment. “Our one-of-a-kind interactive gaming experiences transcend traditional entertainment boundaries, offering a unique fusion of cutting-edge technology with adrenaline-pumping adventure. "Moreover, with identical room setups across all our facilities, friends from across the globe can now compete, forging unforgettable connections and shared moments for years to come.” Source: Intergame