MENALAC TO HOST EGYPT EVENT

MENALAC, the trade association for the Middle East and North Africa’s attractions industry, is set to hold a Focus on Egypt event to highlight the growth opportunities in the country. Egypt’s leisure sector is estimated to grow from US$2.9bn in 2024 to $3.7bn in 2028. The sector currently contributes 12 per cent to Egypt’s GDP. The event will be held in New Cairo on December 10 and 11. As part of Egypt’s new administrative capital project, the country is planning a large entertainment district that will feature cinemas, malls and theme parks. Alwalid Al Balta, president of MENALAC, said: “It’s an opportune time for MENALAC to host the inaugural edition of Focus on Egypt event, which reinforces our commitment to tap into the growth prospects of the MENA leisure and entertainment landscape. We are keen to work with the governments of other MENA countries too. “Our partnership with the Egypt Chamber of Commerce will surely create pathways and open the door to more roadshows in other growing markets, for the future growth of the regional leisure & entertainment industry." Source: Intergame