MATTEL AND AL HOKAIR GROUP OPEN NEW FEC IN ABU DHABI

'Mission: Play! by Mattel' opens at the Galleria Al Maryah Island. Al Hokair Group and Mattel have opened a new location-based entertainment (LBE) experience in the Middle East. The 4,000-square-metre family entertainment centre (FEC), named ‘Mission: Play! by Mattel’, has debuted at the Galleria Al Maryah Island, a shopping centre in Abu Dhabi. It features three zones themed to Barbie, Hot Wheels and Mega (Mattel’s building sets). These offer physical and digital play for children of all ages and skill levels. The new FEC is also home to an events space, a cafe, and a retail outlet selling exclusive merchandise. “This new family entertainment center allows Mattel to continue bringing wonder to families through truly unique experiences where play has no boundaries.” Source: blooloop