Industry News

MAJID AL FUTTAIM’S MALL OF OMAN REIMAGINES INTERACTIVE POP-UP EXPERIENCES

 Mall of Oman is transforming the season with its interactive pop-ups, an immersive three-part experience showcasing the latest in fashion, cutting-edge electronics and elegant home furniture. Running until November 9th, guests are invited to discover the latest collections from new market entrants and leading brands including Hilia, Anfasic Dukhoon, Emax, Sharaf DG, Home Centre and Zebrano. Established brands such as Oman Luxury and Lush also participated in the activation, enriching the overall experience for guests. Complementing the pop-ups are a range of engaging workshops designed to inspire creativity and provide a dynamic platform for learning and exploration. Visitors can also look forward to capturing great moments and enjoying virtual reality games, available at each pop-up. Source: Zawya

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