Warner Bros. Discovery has created a new division for all of its location-based experiences, including theme parks, touring exhibitions, retail destinations and studio tours. The new segment, called Warner Bros. Discovery Global Experiences, will work to expand the company’s location-based entertainment (LBE) offering. It will combine the existing Global Themed Entertainment licensing group and the Studio Tours & Retail component into a unified division. “Warner Bros. Discovery has an incredible mix of location-based experiences for fans around the world, from theme parks and tours to exhibits, retail and more,” said Bruce Campbell, chief revenue and strategy Officer for Warner Bros. Discovery. “Bringing these two teams together under one roof gives us an opportunity to leverage and coordinate the talent and resources across all of our experiential businesses to better delight our consumers through offering even more truly authentic and engaging in-person experiences and events in every market.” Source: blooloop
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