Industry News

ADIO, NIP GROUP INK MULTI-YEAR PARTNERSHIP TO BOOST ESPORT GROWTH

 The Abu Dhabi Investment Office (ADIO) has entered a multi-year partnership with NIP Group, a leading gaming and esports company, to accelerate growth in the gaming, media, and entertainment sectors in Abu Dhabi. The five-year agreement will see NIP Group establish its global headquarters in Abu Dhabi, contributing to the local workforce in the esports and gaming industries. The partnership also involves the expansion of NIP Group’s operations across several key business verticals in the region, including esports operations, creative studios, game publishing, as well as events and talent management. As part of the collaboration, ADIO will work directly with NIP Group to develop a comprehensive gaming and esports strategy, leveraging Abu Dhabi’s strategic location and resources to create a thriving local gaming ecosystem capable of producing innovative digital entertainment solutions for a global audience. Source: Gulf Business

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