Industry News


Dubai-based Scruffy Dog Creative Group is a major contributor to the new Legoland Florida Resort's expansion, the Lego Movie World.

The company was involved in both the initial concept and the development of the concepts for operators Merlin.

The Lego Movie World opened to the public for the first time on March 27 and contains characters and scenes from the Lego Movie 2: The Second Part.

According to project director Keith Carr at Merlin Magic Making, "the immersion and theming that has been incorporated into the area is unlike anything we have previously done."

The new area has three new rides: The Lego Movie Masters of Flight, Unikitty's Disco Drop and Battle of Bricksburg.

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