Marketing head for WoG
Sobia Rasheed has been appointed marketing manager at Dubai-based distributors Warehouse of Games. Rasheed has diverse experience in marketing and communications.
The industries with which she has been connected cross into many diverse sectors, including oil and gas, automotive, telecommunications, media production, advertising, radio, education, investment banking, nuclear-based energy, mining and entertainment.
Rasheed has been in the UAE for the past four years, with Goodyear Tire and Rubber and Essel Group ME.
At WoG she will develop the marketing strategy and plan and will aim to instill a marketing-led ethos throughout the business. "I am planning to enlarge the WoG footprint through creating brand awareness," she told InterGame. "We have to constantly improve the customer journey."
Said WoG CEO Nabil Kassim: "Sobia is exactly what our expanding company needs. It is one area that has long needed covering by a professional and takes pressure of YuhanisNawasreh and myself. She will enjoy our wider amusement and attractions industry, I am sure that Sobia will be welcomed by our entire business community."
Source - https://www.intergameonline.com/coin-op/news/marketing-head-for-wog
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