SOUTH AFRICA’S PHLY MEDIAENTERS DEAL FOR THE VERY FIRST TIME

Phly Media has entered DEAL for the very first time. the company’s projects are designed and created specifically for shopping malls and family entertainment complexes, to serve and generate additional foot traffic while maximizing returns on invested capital.The first of their productions, The Nutcracker's Winter Circus launched at Sandton City Mall, South Africa in December 2018, took over 46,000 patrons on a whimsical theatrical adventure.The Nutcracker’s Winter Circus is a fairy-tale fit for the whole family, set in a spectacular winter themed circus tent. It's mysterious and magical, with a menagerie of fun and fantastical creatures. Enchanting children and adults alike with an ensemble of acclaimed artists in an original theatrical circus.Following the applauded success of the debut season in 2018, The Nutcracker’s Winter Circus, won a Gold & Spectrum Award in the 2019 South African Council of Shopping Centres’ Marketing Footprint Awards.The world of retail is changing dramatically. No longer are malls primarily about shopping. Now, when consumers visit malls, they are looking for experiences that go well beyond traditional shopping. Meet the Phly Media team at DEAL 2021. Click here to watch the video.