Industry News

VELTMEIJER GROUP OPENS AND REMODELS 9 LOCATIONS ACROSS EUROPE WITH EMBED SOLUTIONS


Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries, has recently signed a three-year exclusive agreement with Veltmeijer Group in the Netherlands to open amusement centers across Europe. Veltmeijer Group consists of Gamestate, Gametown, Gamecity arcade and Family Entertainment Centers, which has over 40 sites and 18 stores with Embed. As their business grows, Veltmeijer Group has real-time visibility and control across their entire operation by partnering with Embed as their preferred cashless business solution. Despite the uncertainty due to the pandemic, Veltmeijer Group pushed forward with their business expansion, opening new locations. Opening up a new arcade amid a global pandemic would have raised eyebrows, but Veltmeijer Group opened 9 locations across different parts of Europe. The Gamestate, Gametown, and Game City teams took advantage of the lockdown and hustled together, getting themselves ready to open one location after another as soon as the restrictions eased. Veltmeijer Group installed Embed’s award-winning smartTOUCH readers which includes a customised message, “Please Clean This Game After Use,” further validating the pandemic’s impact on the family entertainment industry and its elevated cleaning protocols with stricter cleaning schedules. Embed’s self-service kiosk helped them during this period as well as their customers. Embed’s full-service, all-in-one KIOSK works with a built-in server, always online and never down due to its dual-card dispenser and automatic recycling of game cards.

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