Just like competing in a popular online game, creating a world-class gaming and esports ecosystem requires a multi-faceted ground plan. Rising in Abu Dhabi is Yas Creative Hub, a state-of-the-art media and entertainment complex that opens its doors in Q4 2021. Yas Creative Hub will include a purpose-built Gaming Hub, which will provide a physical home for the gaming industry in Abu Dhabi in partnership with industry giant Unity Technologies. To attract gaming companies to the hub, developers twofour54 Abu Dhabi launched a subsidy and support programme in the second half of last year. The Yas Creative Hub is attracting companies from the US, the UK, Brazil and also from parts of the Arab world such as Jordan and Lebanon, thus creating a healthy pool of talent and developers.
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