Al Shaya is seeking to expand throughout the region with its entertainment operations. The essence of Quest is high-technology family-oriented social activity combined with physical activity. The company is a substantial force in local retail, franchising a number of international brands. The Quest brand is described as "an urban playground" and has two internal arenas, each of which incorporates multiple complex but interconnected activity zones. It has a strong presence in Russia, Turkey, Europe and the MENA region, with stores, cafes restaurants and its own leisure venues. The Junior Tag Arena is unique to the company and is designed for children up to the age of eight. The second arena is open to anyone over the height of 120cm.
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