Egypt's strategic location in North Africa and closeness to the Arab Peninsula make it a transcontinental nation with the largest and most diversified economies in the Middle East. This country is one of the largest economies within North Africa for tourism and leisure industries. Egypt has launched a promotional campaign in the Gulf States, as the Arab market accounts for 30 percent of tourist arrivals in Egypt. The promotion campaign includes huge outdoor banners in the UAE and Saudi Arabia which work in parallel with an aggressive online campaign targeting the audience in the GCC region.
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